Due to the large natural salt flats in the National Park of Ses Salines, salt production has been a lucrative business for Ibiza since the Phoenicians arrived here.
As the salt water enters the flats, the sun gradually evaporates the water leaving a high class of salt. Most of the salt is exported to Northern Europe. The brand "Sal de Ibiza" has become somewhat trendy due its sleek branding and can be found in all the souvenir shops as a popular gift bought by holiday makers for their friends back home. The trendy restaurants on the island have Sal de Ibiza as their table salt.
"SAL de IBIZA is harvested exclusively in the nature reserve “Parc natural de ses Salines d’Eivissa”. It contains no additives or preservatives, nor does it undergo any form of refinement other than slow drying under the sun and gentle grinding in ancient stone mills, enabling SAL de IBIZA to retain its more than 80 vital minerals and trace-elements."