The scenery is stunning and the water translucent, making this popular with watersports, along with hiking and horse riding.
There are sun loungers for hire, the beach is quite wide so you don't feel too squished in. There is also ample parking which is a luxury for beaches in Ibiza.
The road down into the bay from the south offers a wonderful view...just be careful if you are the one driving.
As this as a resort as well it has all the amenities you could want but without the crowds and noise of the southern resorts. With white sands, shallow waters and a lifeguard on duty this is a good place for children and for those who are less confident swimmers.